Gap finding

GAP ANALYSIS
TO COMMERCIAL
EFFECTIVENESS

(Products, Prices, People)

When teams are busy ‘doing sales’, gaps often remain invisible—until margins start slipping and sales weaken.


We assess whether your products, pricing, delivery scope, and sales capability are aligned to win today and remain competitive for tomorrow. Then we close the gaps with practical execution—so conversations turn into measurable outcomes.

We look for misalignment across:

  • Products sold individually when they should be positioned as complete commercial solutions

  • Pricing leakage through waived fees, inconsistent discounts, or legacy rate drift

  • Sales motions that haven’t evolved—still approaching deals the same way as yesterday

  • Delivery scope creep and unqualified account fit that quietly erodes profitability

  • Talent fit—where the strongest sales approach is being applied to the weakest opportunity

Strategic Revenue & Margin Recovery

We plug margin leaks and recapture lost revenue through three pillars—then we build the capability to prevent the same problems from returning.

strategic revenue & margin recovery

We plug margin leaks and recapture lost revenue through three pillars—then we build the capability to prevent the same problems from returning.

REVENUE LEAKAGE & LEAK PREVENTION

Eliminate waived fees: Automatically bill auxiliary costs (shipping, onboarding, late fees) with clear policy and guardrails.

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Tighten discount control: Implement discount thresholds and approval permissions in CRM/processes to stop margin bleeding.

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Standardise pricing: Centralise a non-negotiable price list and audit legacy accounts back to current market rates.

1

SCOPE & CUSTOMER DELIVERY PROTECTION

Prevent scope creep: Align delivery strategy and integrate silos so accountability is clear and projects don’t balloon.

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Refine customer approaches: Shift from feature pitching to value and outcomes; position premium capability as paid add-ons.

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Purge unqualified accounts: Apply an ICP filter to offload low-margin, high-maintenance clients that drain resources.

2

PORTFOLIO & CAPABILITY OPTIMISATION

Address product underperformance: Reprice, repackage for efficiency, or sunset offerings that consistently underperform.

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Deploy Product & Talent Kitting: Bundle lower-performing products with high-margin core services—then package specialised expertise as premium consultancies.

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3

The Kitting + CLV Lens

(How We Convert Conversations)

We evaluate whether products are being sold individually when they should be positioned as a complete commercial solution—to increase customer Lifetime Value (CLV) and protect overall margin.

Together with your sales lead, we develop opportunities that:

  • Qualify customers with clearer fit,

  • Strengthen commercial decision-making,

  • improve communication and negotiation outcomes,

  • Create repeatable execution that performs consistently.

Book a Gap Analysis Call

Commercial Advisor, Not Just a Trainer

You know you can sell more. You know your potential is higher. Yet, something is limiting your revenue, eroding your margins, and putting a ceiling on your growth.

At Kitting Consulting, we don’t treat symptoms—we uncover the causes. We move beyond activity-based sales metrics to drive genuine commercial effectiveness. By combining strategic analysis with practical, everyday execution, we convert conversations into profitable outcomes in your field of expertise.

OUR PHILOSOPHY

Find the gaps. Build the capability. Deliver measurable commercial results.

  • We evaluate your business through a strategic lens on "horizon selling." Are your teams closing deals for today while keeping one eye on tomorrow? We identify the hidden friction points in your revenue model:

    • Financial Leakage: Addressing waived fees, discounting inconsistencies, and unmanaged pricing.

    • Operational Friction: Eliminating scope creep and reining in unqualified accounts.

    • Structural Deficits: Identifying why products perform in isolation when they should be positioned as complete commercial solutions (increasing both CLV and margin).

    • Talent Alignment: Solving for the "kitting" gap—where the wrong sales approach is being applied to the right product.

  • We provide executive-level mentoring and hands-on consulting across:

    • Commercial Diagnostics: Precision gap analysis and end-to-end process optimisation.

    • Revenue Engineering: Strategies for margin improvement and cross-category selling.

    • Executive & Team Mentoring: Developing leadership capability, negotiation excellence, and communication that reframes value.

    • Strategic Growth: Optimising high-value accounts and improving long-term customer retention.

    • Cultural Alignment: Building sustainable, authentic commercial systems that perform at a higher level—consistently.

  • We don’t believe in "off-the-shelf" training. We work with business owners, executives, and high-performing sales leaders in confidential, one-on-one and team settings.

    We look at your data—your view, our view—and close the gap between your current performance and your actual market potential. Every engagement is custom-tailored to your organisation’s specific objectives, market headwinds, and growth ambitions.

    The Result: A sharper strategy, elevated sales capability, and a team equipped to capture the revenue left on the table.

Are you looking for a strategic partner?

If you are moving away from conventional training and seeking a trusted commercial advisor to create lasting competitive difference:

Book a Commercial Discovery Call

Let’s identify where your hidden growth is hiding.